Value Food & Care — European FMCG & Private Label
European
Quality.
Retail Results.
“We connect European manufacturers
with Latin American retail markets.”
An international team of specialists in FMCG sourcing, private label development, retail strategy, and packaging consulting — building structured, profitable, and compliant business models.
VALU€ — Value Food & Care
“We connect European manufacturers with Latin American retail markets.”
At VALU€, we are an international team of specialists in FMCG sourcing, private label development, retail strategy, and packaging consulting.
We connect European manufacturers with Latin American retailers, building structured, profitable, and compliant business models across food, beverages, personal care, and household categories.
15+ years of combined experience in
We operate at the intersection of European quality manufacturing and Latin American market growth — transforming sourcing opportunities into scalable, margin-driven retail solutions.
Why VALU€?
Strategic and affordable European Sourcing with Retail Intelligence. Unlike traditional trading companies, we combine Retail Perspective + Manufacturer Expertise — understanding both sides of the value chain.
Both Sides of the Value Chain
We understand retailer profitability and supplier positioning simultaneously — a unique advantage no traditional trading company offers.
Sourcing Systems That Perform
We design sourcing systems that improve category performance, optimize pricing architecture, and increase gross margins sustainably.
Full Alignment, Zero Risk
EU food safety regulations, LATAM labeling requirements, export documentation standards, private label compliance frameworks.
Go-to-Market Strategy
Manufacturers do not simply export products — we develop a structured go-to-market strategy tailored to each retailer and country.
Results That Speak
Our Services
Retail Consulting
(LATAM)
We support retailers in developing competitive and profitable European sourcing strategies.
- Direct import strategy from Europe
- Private label development
- Category management & assortment architecture
- Margin optimization & cost restructuring
- In-store positioning strategy
- Competitive benchmarking
- International supplier negotiation
Supplier & Manufacturer Consulting
(Europe)
We help European FMCG manufacturers expand into Latin American retail markets.
- Packaging adaptation to LATAM regulations
- Regulatory compliance advisory
- Export strategy & documentation guidance
- Private label development for retailers
- International pricing strategy
- Product format & positioning optimization
Private Label &
Packaging Strategy
We develop competitive private label portfolios aligned with retail margin strategy and consumer expectations.
- Strategic positioning
- Cost-efficient production
- Strong packaging identity
- Compliance across markets
- Retail margin strategy alignment
- Consumer expectations research
Connecting
Two Worlds
From the certified manufacturing floors of Europe to the retail shelves of Latin America and the Caribbean — VALU€ is the bridge. We unite two continents through a single, seamless private label supply chain.
We actively work with European suppliers expanding into LATAM
- Europe — Origin & Sourcing Hub
- Central America
- Caribbean Markets
- European Markets
Continents.
One
Supply Chain.
Meet the Founder
Cordero Baltodano
Ana Elena is a senior sourcing expert connecting European manufacturers with Latin American retail markets. With a distinguished track record spanning over 15 years, she has shaped procurement strategies that deliver measurable results for major retail groups.
She developed import strategies that transformed traditional purchasing models into high-margin direct sourcing programs — sustaining supplier partnerships while consistently optimising portfolio value and driving category growth.
Today, through VALU€ – Value Food & Care, she supports retailers seeking European differentiation, competitive cost structures, sustainable supply chains and private label growth.
Ready to Connect?
Let’s build profitable international retail strategies. Whether you are:
- A retailer seeking European private label solutions
- A manufacturer entering Latin America
- A distributor optimizing sourcing margins
We are ready to support your growth.